Powering brands through purpose & authenticity.
Helping businesses grow their brands through aligning their ‘why’ to every connection point to create a brand that’s memorable, long-lasting and one that your customers resonate with.
Welcome to
Dahlia Collective
Dahlia Collective is a strategic branding and marketing consultancy for businesses seeking more than surface-level growth. Blending emotional resonance with practical clarity—helping you ground your brand in purpose, align with your values, and bloom into authentic visibility.
Founded by Davina Chan, a branding and marketing expert with 20 years of experience in FMCG (fast moving consumer goods) leading some of Australia’s most beloved brands across. Based in Melbourne, Davina is passionate about building brands of integrity that emotionally resonate.
The Dahlia Collective approach
‘Why’ focussed
Your business’ purpose is crucial. When your ‘why’ is clear and authentic, it acts as your ‘north star’ to help you stay on-course.
It can also re-ignite passion by reminding ourselves why the business was created.
Sustainable Growth
Utilising proven marketing science theories and communicated in way a jargon-free way.
Sustainable growth doesn’t mean dreaming small but it does require a practical plan so you expand your business without feeling overwhelmed.
Community
Using the power of community to build strong brands by connecting like-minded clients and suppliers to achieve greatness.
Your brand is ready to bloom…
Just as a flower journeys from seed to full bloom, your business moves through seasons of growth.
Whether you're planting the first foundations, navigating a quiet patch, or feeling ready to flourish, there’s a service designed to meet you where your business is.
At every stage, Dahlia Collective offers support to help your business grow with intention, purpose and authenticity.
